July 7, 2014 - Lodha Palava
Amitabh Bachan: The First Citizen of Palava City
On the morning of March, 9th a group of 400 families gathered in Casa Bella Gold to collect their keys from Lodha Group. But they were waiting for one person to come. From the sky came a helicopter and landed on the Golf Course on the left side of Casa Bella Gold. There comes a legend to greet these 400 families. A pleasant surprise to them. Amitabh Bachchan had arrived and was greeted by the Management of Lodha Group and taken to the clubhouse in Casa Bella Gold.
With the launch of Lakeshore Greens, Amitabh Bachchan, the legendary actor was signed as the brand ambassador by Lodha Group for Palava City. This is the first time in Indian Real Estate market a Superstar is being signed as a brand ambassador by a developer.
On March, 9th 2014 Amitabh Bachchan handed over keys to 400 flat owners as a part of possession to the occupants. The legendary actor himself handed over the keys to the occupants. He had a small question answer session with them and also interacted with them. He even went to their flats and saw their flats. Amitabh Bachchan – as the honorary first citizen – also accepted the ‘Key to the City’, and welcomed the new citizens of Palava.
As Amitabh Bachchan was signed as the brand ambassador, Lodha Group was a whopping 4,200 booking in under a month. A remarkable achievement by Lodha Group. This is the first time such a massive booking is done by any construction company in such a small period of time.Speaking to fellow citizens at the event, Amitabh Bachchan said, “I am very fortunate that I am associated with Palava city. I believe as a sister city to Mumbai, it brings real benefits to health, environment and our quality of life by addressing growing urban issues like traffic, pollution and strained amenities. Having seen it for myself, I can say with confidence that this will be a beautiful community and I hope that Palava would be one of the most fascinating places to live in this world. I too have bought a home in Palava, and I am very happy that so many citizens are already living here. I too will come to stay here, and I look forward to meeting you now and then.”
The residents were very happy to see the legend and accept keys from his hands. Lodha Group has made this a memorable occasion for the occupants by bring in the legend.