May 16, 2016 - Lodha Palava

HyperLocal In Palava

Hyperlocal is an essentially mobile commerce in order to connect local retailers with the consumers in a particular area. Mumbai has seen  lots of activity in this field. These services are giving tough competition to conventional offline models. Hyperlocal helps to customize by looking at an individual demand.

Thanks to the firm like Flipkart & snap deal the ecommerce companies are seeing new high. This growing trend of online purchases was highlighted in an Assocham-PWC report that said about 40 million consumers purchased something online last year, and this number is expected to go up to 65 million this year. One of the main factor of this rise is growth in mobile usage. Mobile users are not just utilising devices for calls or messaging, they are shopping as well. Mobile is the third and a major factor that has contributed to the surge in the hyperlocal user base.

Palava Local, a hyperlocal initiative introduced by Palava City Management Association, is one step closure in this direction. With citizen services encompassing furniture rentals to a book library, Palava Local is bringing convenience closer to home with its web-based offerings via the city’s My Palava app. PCMA has tied up with RentoMojo to provide an effortless home furnishing solution. With renting, people can design the lifestyle of their choice without any hassles and expenses that are associated with the purchase of new goods.

RentoMojo’s rental plans ensure that every house becomes a home without spending a fortune on furniture that may not be needed after a few months.

The increase in the usage of mentioned services is helping this market to reach new heights & new landmark.


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